THE SHO ENGAGES FANS ONLINE FOR DK3 WCBB TOURNEY
On May 11-12 Fly Without Limits hosted the 21st annual DK3 3x3 basketball tournament and partnered with THE SHO to live stream over 20 games to YouTube, distribute vertical highlights to athletes and integrate brand placements into the content.
ABOUT
FLY WITHOUT LIMITS
Fly Without Limits is a non-profit organization founded by 3x Paralympic gold medalist Matt Scott, with a mission to empower individuals with permanent physical disabilities through breaking down barriers, providing essential resources and creating opportunities that enable people to fully engage in society, pursue their passions, and reach their fullest potential.
Challenges & Objectives
On May 11-12 Fly Without Limits hosted the 21st annual DK3 3x3 basketball tournament with 60 athletes across 20 teams competing for $15k grand prize
Fly without Limits wanted to engage audience who could not travel to event, and grow the wheelchair basketball community by leverage athletes as brand ambassadors.
DK3 did not have a traditional media partner and needed a solution for efficiently producing content, engaging fans on social media, and impressing title partner (Google Pixel) to support growing the game going forward.
HOW THE SHO HELPED
THE SHO live-produced the tournament to YouTube with an engaging host who captivated users during the event.
After the game, THE SHO distributed every basket to each athlete in vertical format, ready to maximize exposure on social media through Stories and Reels. Final four and championship games had up to 5 angles of every highlight!
THE SHO embedded scoreboard and brand logos onto content to increase brand awareness of partners.
RESULTS
30+ min watch time on championship day
570 hours watched live
3k highlights uploaded driving 800+ downloads by athletes
500+ hours and counting watched after 7 days
Fly Without Limits YouTube subscribers grew over 500%
Matt (Event Organizer)
“Please thank your team! From the bottom of my heart thank you for such an impactful experience. You are the man and I appreciate the excellence you've brought every opportunity we've had to work together. This was deeply impactful for our entire sport. Let's continue to build 🚀.”
Myranda (Social media)
